Apple's Eddy Cue: Once unknown Toto Wolff now treated like a 'movie star' in NYC
PositiveSports

At the recent Autosport Business Exchange in New York, Apple executive Eddy Cue highlighted the rising celebrity status of figures in the Formula 1 paddock, including team principals like Toto Wolff. This shift reflects the growing popularity of F1, making it not just a sport but a cultural phenomenon. The recognition of these personalities as 'movie stars' underscores the sport's expanding influence and the excitement it generates among fans and the media.
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