Chelsea FC has jumped on the bandwagon of creative schedule announcements by releasing a video that playfully mimics the viral Tennessee Titans NFL schedule reveal from earlier this year. The clip, which features a dramatic, cinematic style (complete with a nod to Harry Potter’s Dumbledore), shows the Premier League club having fun with the trend while unveiling their upcoming fixtures.

Editor’s Note: Teams are getting savvier about blending sports with pop culture to engage fans—even across different leagues. Chelsea’s lighthearted take not only capitalizes on a proven social media hit but also shows how clubs are borrowing ideas from unexpected places to keep their content fresh and shareable. For fans, it’s a fun break from the usual dry updates.

Sumeet Rajpal, a small-town guy with big dreams, went from managing media for the IPL to leading social media for the Washington Freedom in Major League Cricket. At first, it wasn’t easy—but by teaming up with players and focusing on real, engaging content, he turned things around, growing their following big time. His secret? Treating social media like a conversation, not just a megaphone.

Editor’s Note: This isn’t just another "social media success" story—it’s about how authenticity and human connection can make a splash in the noisy world of sports marketing. Rajpal’s approach shows that even in a league still finding its footing (like Major League Cricket), the right strategy can build a loyal fanbase. For anyone tired of soulless corporate posts, his story’s a reminder that people still crave realness online.