<img width="832" height="465" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/05/USATSI_25364291_168384754_lowres-scaled-e1747058351805-1024x572.jpg" class="attachment-large size-large wp-post-image" alt="Feb 7, 2025; New Orleans, LA, USA; Pat McAfee on the Pat McAfee Show set on Radio Row at the Super Bowl LIX media center. Mandatory Credit: Kirby Lee-Imagn Images" decoding="async" loading="lazy" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_25364291_168384754_lowres-scaled-e1747058351805-1024x572.jpg 1024w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_25364291_168384754_lowres-scaled-e1747058351805-300x168.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_25364291_168384754_lowres-scaled-e1747058351805-768x429.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_25364291_168384754_lowres-scaled-e1747058351805-1536x858.jpg 1536w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_25364291_168384754_lowres-scaled-e1747058351805-2048x1144.jpg 2048w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />Pat McAfee is up to something. What exactly that is, however, remains unclear. Taking to X on Sunday night, the ESPN star authored a cryptic &#8212; and at times, philosophical &#8212; social media post while seemingly reflecting on his career. McAfee&#8217;s post included the phrase, &#8220;Don’t be scared to end a chapter and start anew.. <a class="more-link" href="https://awfulannouncing.com/espn/pat-mcafee-up-to-something-post.html">Read more...</a>
The post <a href="https://awfulannouncing.com/espn/pat-mcafee-up-to-something-post.html">Pat McAfee teases he&#8217;s up to something in cryptic post</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

McAfee’s vague post sparks speculation about his future in sports media, possibly signaling a shift in his role at ESPN or a new project, reflecting broader trends of high-profile personalities exploring career transitions.

Pat McAfee is up to something. What exactly that is, however, remains unclear. Taking to X on Sunday night, the ESPN star authored a cryptic — and at times, philosophical — social media post while seemingly reflecting on his career. McAfee’s post included the phrase, “Don’t be scared to end a chapter and start anew.. Read more...
The post Pat McAfee teases he’s up to something in cryptic post appeared first on Awful Announcing.

Pat McAfee hinted at a potential career change or new venture in a cryptic and philosophical social media post, encouraging followers not to fear new beginnings.  

Pat McAfee teases he’s up to something in cryptic post

<img width="832" height="468" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/05/Screen-Shot-2025-05-12-at-10.46.37-AM-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="Charles Barkley on Inside the NBA" decoding="async" fetchpriority="high" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/Screen-Shot-2025-05-12-at-10.46.37-AM-1024x576.jpg 1024w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/Screen-Shot-2025-05-12-at-10.46.37-AM-300x169.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/Screen-Shot-2025-05-12-at-10.46.37-AM-768x432.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/Screen-Shot-2025-05-12-at-10.46.37-AM-1536x864.jpg 1536w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/Screen-Shot-2025-05-12-at-10.46.37-AM-2048x1152.jpg 2048w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/Screen-Shot-2025-05-12-at-10.46.37-AM-scaled-e1747061256698.jpg 1500w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />After a full year of him insisting it can’t fire him, TNT finally figured out how to silence Charles Barkley, for a moment. It’s been 12 months of Barkley ranting about TNT’s bosses at Warner Bros. Discovery after they were unsuccessful in their attempts at retaining NBA game rights beyond this season. And every time <a class="more-link" href="https://awfulannouncing.com/nba/tnt-charles-barkley-hook-hate.html">Read more...</a>
The post <a href="https://awfulannouncing.com/nba/tnt-charles-barkley-hook-hate.html">TNT forced to play Charles Barkley off the set</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

This highlights tensions between high-profile sports commentators and networks amid major broadcasting rights shifts, reflecting broader instability in sports media as leagues and networks renegotiate deals.

After a full year of him insisting it can’t fire him, TNT finally figured out how to silence Charles Barkley, for a moment. It’s been 12 months of Barkley ranting about TNT’s bosses at Warner Bros. Discovery after they were unsuccessful in their attempts at retaining NBA game rights beyond this season. And every time Read more...
The post TNT forced to play Charles Barkley off the set appeared first on Awful Announcing.

TNT temporarily silenced Charles Barkley after a year of his public rants about Warner Bros. Discovery's failure to retain NBA rights, despite his claims they couldn't fire him.  

TNT forced to play Charles Barkley off the set

<figure>
 <img alt="BKN-BULLS-JORDAN PRESS" src="https://cdn.vox-cdn.com/thumbor/7Y-b4I3t0AW_v9uIQ0IHbiYMQqE=/0x179:1688x1304/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/74078482/1177947565.0.jpg" />
 <figcaption>Photo by JEFF HAYNES/AFP via Getty Images</figcaption>
 </figure>

 The Hall of Famer will be working with the NBA on NBC in their coverage. The NBA on NBC will forever be associated with Michael Jordan. Jordan’s Chicago Bulls dominated the ‘90s when NBC had the league’s broadcasting rights. With NBC getting its NBA coverage back next season, they pulled off the trick of getting Jordan back as well. 
It was announced on Monday that Jordan will be working with the NBA on NBC when they return in October, as a special contributor to the brand.
<div id="mlB6ts">
<blockquote class="twitter-tweet" data-dnt="true" align="center">
A legendary addition to our team! We’re thrilled to welcome Michael Jordan as a special contributor to the NBA on NBC and Peacock. <a href="https://t.co/Pjsq8tokfi">pic.twitter.com/Pjsq8tokfi</a>— NBA on NBC and Peacock (@NBAonNBC) <a href="https://twitter.com/NBAonNBC/status/1921944482917806384?ref_src=twsrc%5Etfw">May 12, 2025</a>
</blockquote>
<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

</div>
Jordan hasn’t regularly appeared on any NBA television since he retired in 2003, but his insight into the game could be the most valuable addition that the brand makes as they start their coverage. It’s worth noting that NBC has not given any details about what “special contributor” means, but there are a few different possibilities here:
<ul>
<li id="kNPOpI">Michael Jordan daily gambling segment, where he tells you what parlays to go for because he’s betting on the same things you are.</li>
<li id="XlSQSc">Jordan as an analyst, smoking a cigar and calling Kyle Kuzma everything but his name in the span of five minutes.</li>
<li id="H9bHZK">A Manningcast style of watching basketball, with Jordan serving to guide fans through how players see the game as it unfolds</li>
</ul>
Jordan’s Hall of Fame speech was the last time we really saw him air out his grievances into a live microphone. The speech cemented Jordan’s reputation as the king of pettiness. That could make for some fantastic TV.
<div id="1D9Akc"><div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/XLzBMGXfK4c?rel=0" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen="" scrolling="no" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;"></iframe></div></div>
Regardless of what it is, we might see a new, more diabolical level of hate with Jordan at the helm. He could spend hours talking about how this new generation sucks and that they don’t deserve to be on the court he played on, and you know what? I’d be here for it.

Jordan's return to NBC adds star power and nostalgia to the network's NBA coverage, potentially boosting viewership and reconnecting fans with the era when he dominated the league. This move highlights the importance of legacy figures in sports media and could influence how networks leverage past stars to enhance modern broadcasts.

Photo by JEFF HAYNES/AFP via Getty Images
    

  
The Hall of Famer will be working with the NBA on NBC in their coverage.
 The NBA on NBC will forever be associated with Michael Jordan. Jordan’s Chicago Bulls dominated the ‘90s when NBC had the league’s broadcasting rights. With NBC getting its NBA coverage back next season, they pulled off the trick of getting Jordan back as well. 
It was announced on Monday that Jordan will be working with the NBA on NBC when they return in October, as a special contributor to the brand.
A legendary addition to our team!
We’re thrilled to welcome Michael Jordan as a special contributor to the NBA on NBC and Peacock. pic.twitter.com/Pjsq8tokfi
— NBA on NBC and Peacock (@NBAonNBC) May 12, 2025




Jordan hasn’t regularly appeared on any NBA television since he retired in 2003, but his insight into the game could be the most valuable addition that the brand makes as they start their coverage. It’s worth noting that NBC has not given any details about what “special contributor” means, but there are a few different possibilities here:
Michael Jordan daily gambling segment, where he tells you what parlays to go for because he’s betting on the same things you are.
Jordan as an analyst, smoking a cigar and calling Kyle Kuzma everything but his name in the span of five minutes.
A Manningcast style of watching basketball, with Jordan serving to guide fans through how players see the game as it unfolds
Jordan’s Hall of Fame speech was the last time we really saw him air out his grievances into a live microphone. The speech cemented Jordan’s reputation as the king of pettiness. That could make for some fantastic TV.


Regardless of what it is, we might see a new, more diabolical level of hate with Jordan at the helm. He could spend hours talking about how this new generation sucks and that they don’t deserve to be on the court he played on, and you know what? I’d be here for it.

Michael Jordan is set to join NBC's NBA coverage when the network resumes broadcasting games next season, rekindling the iconic association between Jordan and NBC from the 1990s.  

Michael Jordan is joining NBC, so we are about to get some elite hating

<img width="832" height="448" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/05/MJNP.jpg" class="attachment-large size-large wp-post-image" alt="Michael Jordan joins NBA on NBC" decoding="async" loading="lazy" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/MJNP.jpg 1000w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/MJNP-300x161.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/MJNP-768x413.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/MJNP-832x447.jpg 832w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />NBC dropped a Woj-sized bomb during its upfront presentation on Monday morning. No, there wasn&#8217;t another Luka Dončić-esque trade. This might be something bigger: Michael Jordan &#8212; yes, that Michael Jordan &#8212; will contribute to NBC&#8217;s forthcoming NBA coverage. Per Andrew Marchand of The Athletic, Jordan will be a &#8220;special contributor&#8221; to the NBA on <a class="more-link" href="https://awfulannouncing.com/nba/michael-jordan-special-contributor-nbc.html">Read more...</a>
The post <a href="https://awfulannouncing.com/nba/michael-jordan-special-contributor-nbc.html">NBC announces Michael Jordan will contribute to NBA coverage</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

Jordan's involvement elevates NBC's NBA coverage with his unparalleled legacy and insight, potentially attracting more viewers and reshaping sports media dynamics as networks compete for high-profile analysts.

NBC dropped a Woj-sized bomb during its upfront presentation on Monday morning. No, there wasn’t another Luka Dončić-esque trade. This might be something bigger: Michael Jordan — yes, that Michael Jordan — will contribute to NBC’s forthcoming NBA coverage. Per Andrew Marchand of The Athletic, Jordan will be a “special contributor” to the NBA on Read more...
The post NBC announces Michael Jordan will contribute to NBA coverage appeared first on Awful Announcing.

NBC announced that basketball legend Michael Jordan will join as a "special contributor" to their upcoming NBA coverage, marking a major addition to their sports broadcasting team.  

NBC announces Michael Jordan will contribute to NBA coverage

<img width="832" height="452" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2024/12/Rich-Eisen-Mets-Juan-Soto-signing-1024x556.png" class="attachment-large size-large wp-post-image" alt="Rich Eisen on &quot;The Rich Eisen Show in December 2024." decoding="async" loading="lazy" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2024/12/Rich-Eisen-Mets-Juan-Soto-signing-1024x556.png 1024w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/12/Rich-Eisen-Mets-Juan-Soto-signing-300x163.png 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/12/Rich-Eisen-Mets-Juan-Soto-signing-768x417.png 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/12/Rich-Eisen-Mets-Juan-Soto-signing-1536x834.png 1536w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/12/Rich-Eisen-Mets-Juan-Soto-signing-2048x1112.png 2048w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/12/Rich-Eisen-Mets-Juan-Soto-signing-380x207.png 380w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />The Rich Eisen Show is on the move, and it&#8217;s headed back to one of Eisen&#8217;s former employers. That would be ESPN. Andrew Marchand of The Athletic reported Monday that Eisen&#8217;s daily The Rich Eisen Show will move from Roku to ESPN&#8217;s platforms this fall. NEWS: The Rich Eisen Show to ESPN, The Athletic has learned.https://t.co/2FhQpYx1vU — <a class="more-link" href="https://awfulannouncing.com/espn/rich-eisen-taking-his-daily-show-to-espn-per-report.html">Read more...</a>
The post <a href="https://awfulannouncing.com/espn/rich-eisen-taking-his-daily-show-to-espn-per-report.html">Rich Eisen taking his daily show to ESPN, per report</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

This move signifies a shift in sports media distribution, with ESPN continuing to expand its content offerings by bringing in established personalities like Rich Eisen. It reflects broader trends in media consolidation and platform competition for high-profile shows.

The Rich Eisen Show is on the move, and it’s headed back to one of Eisen’s former employers. That would be ESPN. Andrew Marchand of The Athletic reported Monday that Eisen’s daily The Rich Eisen Show will move from Roku to ESPN’s platforms this fall. NEWS: The Rich Eisen Show to ESPN, The Athletic has learned.https://t.co/2FhQpYx1vU — Read more...
The post Rich Eisen taking his daily show to ESPN, per report appeared first on Awful Announcing.

The Rich Eisen Show is moving from Roku to ESPN's platforms this fall, as reported by The Athletic.  

Rich Eisen taking his daily show to ESPN, per report

<img width="832" height="555" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-1024x683.jpg 1024w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-300x200.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-768x512.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-1536x1024.jpg 1536w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-2048x1365.jpg 2048w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-600x400.jpg 600w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/USATSI_23256242-scaled-e1747023791745.jpg 1200w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />All Times Eastern College Baseball Rally Cap &#8212; SEC Network, 9 a.m. College Football Authentic ACC: SMU Spring Football &#8212; ACC Network, 3 p.m. Ross Tucker College Draft &#8212; DraftKings Network, 4 p.m. College Volleyball Men&#8217;s National Collegiate Men&#8217;s Volleyball Tournament Championship, Covelli Center, Ohio State University, Columbus, OH UCLA vs. Long Beach State &#8212; <a class="more-link" href="https://awfulannouncing.com/viewing-picks/may-12-2025-watch-nba-draft-lottery.html">Read more...</a>
The post <a href="https://awfulannouncing.com/viewing-picks/may-12-2025-watch-nba-draft-lottery.html">TV and Streaming Viewing Picks for May 12, 2025: how to watch NBA Draft Lottery</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

This reflects the growing accessibility of live sports across multiple platforms, catering to diverse fan interests. The inclusion of both traditional and digital networks highlights the evolving media landscape in sports coverage.

All Times Eastern College Baseball Rally Cap — SEC Network, 9 a.m. College Football Authentic ACC: SMU Spring Football — ACC Network, 3 p.m. Ross Tucker College Draft — DraftKings Network, 4 p.m. College Volleyball Men’s National Collegiate Men’s Volleyball Tournament Championship, Covelli Center, Ohio State University, Columbus, OH UCLA vs. Long Beach State — Read more...
The post TV and Streaming Viewing Picks for May 12, 2025: how to watch NBA Draft Lottery appeared first on Awful Announcing.

The article lists TV and streaming options for sports events on May 12, 2025, including college baseball, football, volleyball, and the NBA Draft Lottery.  

TV and Streaming Viewing Picks for May 12, 2025: how to watch NBA Draft Lottery

<img width="832" height="444" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/03/USATSI_24731452_168384754_lowres-scaled-e1742391807544-1024x547.jpg" class="attachment-large size-large wp-post-image" alt="General view of NBC Sports microphones" decoding="async" fetchpriority="high" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/03/USATSI_24731452_168384754_lowres-scaled-e1742391807544-1024x547.jpg 1024w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/03/USATSI_24731452_168384754_lowres-scaled-e1742391807544-300x160.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/03/USATSI_24731452_168384754_lowres-scaled-e1742391807544-768x410.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/03/USATSI_24731452_168384754_lowres-scaled-e1742391807544-1536x820.jpg 1536w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/03/USATSI_24731452_168384754_lowres-scaled-e1742391807544-2048x1094.jpg 2048w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />NBC is about to find itself with an &#8220;embarrassment of riches&#8221; next winter, at least according to Puck&#8217;s sports reporter John Ourand. The network is positioned to broadcast the Super Bowl, the Winter Olympics Opening Ceremony, and the NBA All-Star Game, all within two weeks. While that will obviously present some challenges for the network <a class="more-link" href="https://awfulannouncing.com/nbc/ad-exec-challenges-winter-olympics.html">Read more...</a>
The post <a href="https://awfulannouncing.com/nbc/ad-exec-challenges-winter-olympics.html">Ad exec outlines challenges for NBC&#8217;s marquee events next winter</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

This highlights the complexities networks face when managing multiple major events in a short timeframe, balancing viewer engagement, ad revenue, and operational demands. It reflects broader industry pressures to maximize high-profile content while avoiding oversaturation.

NBC is about to find itself with an “embarrassment of riches” next winter, at least according to Puck’s sports reporter John Ourand. The network is positioned to broadcast the Super Bowl, the Winter Olympics Opening Ceremony, and the NBA All-Star Game, all within two weeks. While that will obviously present some challenges for the network Read more...
The post Ad exec outlines challenges for NBC’s marquee events next winter appeared first on Awful Announcing.

NBC faces logistical and advertising challenges as it prepares to broadcast the Super Bowl, Winter Olympics Opening Ceremony, and NBA All-Star Game within a two-week span next winter, creating a high-stakes but crowded schedule.  

Ad exec outlines challenges for NBC’s marquee events next winter

<img width="832" height="444" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2024/07/USATSI_23325400_168384754_lowres-scaled-e1747015669593-1024x547.jpg" class="attachment-large size-large wp-post-image" alt="May 19, 2024; Denver, Colorado, USA; Detailed view of a TNT court broadcast camera before game seven between the Minnesota Timberwolves against the Denver Nuggets in the second round for the 2024 NBA playoffs at Ball Arena. Mandatory Credit: Ron Chenoy-USA TODAY Sports" decoding="async" fetchpriority="high" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2024/07/USATSI_23325400_168384754_lowres-scaled-e1747015669593-1024x547.jpg 1024w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/07/USATSI_23325400_168384754_lowres-scaled-e1747015669593-300x160.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/07/USATSI_23325400_168384754_lowres-scaled-e1747015669593-768x410.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/07/USATSI_23325400_168384754_lowres-scaled-e1747015669593-1536x820.jpg 1536w, https://awfulannouncing.com/wp-content/uploads/sites/94/2024/07/USATSI_23325400_168384754_lowres-scaled-e1747015669593-2048x1094.jpg 2048w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />Upfront season is upon us. Media companies, both new and old, will spend much of the next week courting advertisers to buy inventory on upcoming programming. For most companies, sports will be a centerpiece of their pitch. Live sports remain some of the only programming on television that can consistently draw a broad cross-section of <a class="more-link" href="https://awfulannouncing.com/warner-bros-discovery/ad-execs-defend-post-nba-strategy.html">Read more...</a>
The post <a href="https://awfulannouncing.com/warner-bros-discovery/ad-execs-defend-post-nba-strategy.html">Warner Bros. Discovery ad execs defend post-NBA sports strategy</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

This highlights the ongoing importance of live sports in securing advertising revenue, especially as media companies pivot strategies after losing major rights deals like the NBA. It reflects broader industry trends where sports remain a critical driver of TV viewership and ad sales.

Upfront season is upon us. Media companies, both new and old, will spend much of the next week courting advertisers to buy inventory on upcoming programming. For most companies, sports will be a centerpiece of their pitch. Live sports remain some of the only programming on television that can consistently draw a broad cross-section of Read more...
The post Warner Bros. Discovery ad execs defend post-NBA sports strategy appeared first on Awful Announcing.

Warner Bros. Discovery advertising executives are defending their sports strategy after losing NBA rights, emphasizing live sports as a key focus for attracting advertisers during the upfront season.  

Warner Bros. Discovery ad execs defend post-NBA sports strategy

<img width="832" height="448" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/05/ptfo-belichick-hudson.jpg" class="attachment-large size-large wp-post-image" alt="The &quot;Pablo Torre Finds Out&quot; episode on Bill Belichick and Jordon Hudson." decoding="async" loading="lazy" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/ptfo-belichick-hudson.jpg 1000w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/ptfo-belichick-hudson-300x161.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/ptfo-belichick-hudson-768x413.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/ptfo-belichick-hudson-832x447.jpg 832w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />The medium may be the message, but not everything in a medium provides the message you might naturally expect. Some highly-impactful works across mediums have been ones that reference and play with format and genre conventions. Pablo Torre brought that up Sunday in his Pablo Torre Finds Out free newsletter, discussing why he and that Meadowlark Media <a class="more-link" href="https://awfulannouncing.com/meadowlark/pablo-torre-defends-how-and-why-of-his-bill-belichick-jordon-hudson-reporting-its-a-story-about-power.html">Read more...</a>
The post <a href="https://awfulannouncing.com/meadowlark/pablo-torre-defends-how-and-why-of-his-bill-belichick-jordon-hudson-reporting-its-a-story-about-power.html">Pablo Torre defends how and why of his Bill Belichick/Jordon Hudson reporting: &#8216;It&#8217;s a story about power&#8217;</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

** This highlights the evolving nature of sports reporting, where journalists like Torre focus on deeper societal themes (e.g., power imbalances) rather than just surface-level scandals. It reflects a shift toward more analytical storytelling in sports media.

The medium may be the message, but not everything in a medium provides the message you might naturally expect. Some highly-impactful works across mediums have been ones that reference and play with format and genre conventions. Pablo Torre brought that up Sunday in his Pablo Torre Finds Out free newsletter, discussing why he and that Meadowlark Media Read more...
The post Pablo Torre defends how and why of his Bill Belichick/Jordon Hudson reporting: ‘It’s a story about power’ appeared first on Awful Announcing.

** Pablo Torre defends his reporting on Bill Belichick and Jordon Hudson, framing it as a story about power dynamics rather than just personal drama. He discusses his approach in his newsletter, emphasizing the broader implications of the narrative.  

Pablo Torre defends how and why of his Bill Belichick/Jordon Hudson reporting: ‘It’s a story about power’

<img width="832" height="444" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/02/USATSI_20019020_168384754_lowres-1-scaled-e1747006703164-1024x547.jpg" class="attachment-large size-large wp-post-image" alt="Feb 17, 2023; Salt Lake City, Utah, USA; ESPN analyst Richard Jefferson before the 2023 NBA All Star celebrity game at Huntsman Center. Mandatory Credit: Kirby Lee-USA TODAY Sports" decoding="async" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/02/USATSI_20019020_168384754_lowres-1-scaled-e1747006703164-1024x547.jpg 1024w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/02/USATSI_20019020_168384754_lowres-1-scaled-e1747006703164-300x160.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/02/USATSI_20019020_168384754_lowres-1-scaled-e1747006703164-768x410.jpg 768w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/02/USATSI_20019020_168384754_lowres-1-scaled-e1747006703164-1536x820.jpg 1536w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/02/USATSI_20019020_168384754_lowres-1-scaled-e1747006703164-2048x1094.jpg 2048w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />A recurring sports media discussion is a fan saying &#8220;They didn&#8217;t talk about X!&#8221; and a broadcaster responding &#8220;Actually, we did.&#8221; But those criticisms are more notable when they come from a fan as prominent as The Ringer&#8217;s Bill Simmons. In an X post Sunday, Simmons objected to a perceived lack of coverage of the <a class="more-link" href="https://awfulannouncing.com/nba/richard-jefferson-calls-bill-simmons-criticism-an-actual-lie.html">Read more...</a>
The post <a href="https://awfulannouncing.com/nba/richard-jefferson-calls-bill-simmons-criticism-an-actual-lie.html">Richard Jefferson calls Bill Simmons&#8217; criticism &#8216;an actual lie&#8217;</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

This reflects broader tensions in sports journalism, where public figures and media personalities clash over perceived biases or omissions in coverage, fueling debates about credibility and transparency in the industry.

A recurring sports media discussion is a fan saying “They didn’t talk about X!” and a broadcaster responding “Actually, we did.” But those criticisms are more notable when they come from a fan as prominent as The Ringer’s Bill Simmons. In an X post Sunday, Simmons objected to a perceived lack of coverage of the Read more...
The post Richard Jefferson calls Bill Simmons’ criticism ‘an actual lie’ appeared first on Awful Announcing.

Richard Jefferson refuted Bill Simmons' claim that a sports topic was ignored, calling it "an actual lie," highlighting a recurring debate in sports media about coverage priorities.  

Richard Jefferson calls Bill Simmons’ criticism ‘an actual lie’

<img width="832" height="449" src="https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/05/belichick-gma.jpg" class="attachment-large size-large wp-post-image" alt="Bill Belichick is set to appear on ABC&#039;s &quot;Good Morning America.&quot;" decoding="async" loading="lazy" srcset="https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/belichick-gma.jpg 1000w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/belichick-gma-300x162.jpg 300w, https://awfulannouncing.com/wp-content/uploads/sites/94/2025/05/belichick-gma-768x415.jpg 768w" sizes="auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" />While his last network TV appearance didn&#8217;t go well for University of North Carolina football coach Bill Belichick, that hasn&#8217;t stopped him from trying. ABC announced Sunday that they&#8217;ll have an exclusive interview with Belichick on Good Morning America Friday, with regular GMA co-host and Pro Football Hall of Famer Michael Strahan helming that: Bill Belichick <a class="more-link" href="https://awfulannouncing.com/abc/bill-belichick-michael-strahan-good-morning-america.html">Read more...</a>
The post <a href="https://awfulannouncing.com/abc/bill-belichick-michael-strahan-good-morning-america.html">Bill Belichick set for &#8216;Good Morning America&#8217; ABC interview with Michael Strahan</a> appeared first on <a href="https://awfulannouncing.com">Awful Announcing</a>.

** This news highlights Belichick's continued engagement with mainstream media despite past setbacks, suggesting a strategic effort to maintain public visibility. It also reflects the ongoing intersection of sports figures and entertainment media, where high-profile interviews can shape public perception and career narratives.

While his last network TV appearance didn’t go well for University of North Carolina football coach Bill Belichick, that hasn’t stopped him from trying. ABC announced Sunday that they’ll have an exclusive interview with Belichick on Good Morning America Friday, with regular GMA co-host and Pro Football Hall of Famer Michael Strahan helming that: Bill Belichick Read more...
The post Bill Belichick set for ‘Good Morning America’ ABC interview with Michael Strahan appeared first on Awful Announcing.

** Bill Belichick will appear in an exclusive interview on *Good Morning America* with Michael Strahan, following a previous TV appearance that didn't go well for him.  

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