Robinhood Is Banking on Babies and 401(k)s to Get Everyone Trading

Bloomberg TechnologyFriday, October 17, 2025 at 3:00:08 PM
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Robinhood Is Banking on Babies and 401(k)s to Get Everyone Trading
Robinhood is expanding its reach by targeting younger investors and retirement accounts, aiming to make trading accessible to everyone. This strategy not only capitalizes on its popularity among millennials but also positions the app to benefit from the growing interest in the stock market, especially as it enters the S&P 500. This move is significant as it could reshape how new generations engage with investing and financial planning.
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