Customer Acquisition Strategies to Vamp Your Marketing Funnel

Customer acquisition strategies in the B2B sector are currently deemed ineffective, as many companies struggle to find the right combination of channels and approaches that convert prospects into customers. The article emphasizes the importance of building a customer acquisition playbook based on trust, momentum, consensus, and outcomes, which are essential elements that buyers respond to positively. This approach aims to address the broken state of customer acquisition and improve marketing funnels.