Instagram Will Start Letting You Pick What Shows Up in Your Reels

WIREDWednesday, December 10, 2025 at 1:30:00 PM
PositiveTechnology
Instagram Will Start Letting You Pick What Shows Up in Your Reels
  • Instagram has announced a new feature that allows users to select which topics appear in their Reels, aiming to enhance user control over content visibility. This update is part of Instagram's strategy to increase user engagement by tailoring the algorithm to individual preferences.
  • This development is significant for Instagram as it seeks to differentiate itself in a competitive social media landscape, where user retention is critical. By empowering users to influence their content feed, Instagram hopes to foster a more personalized experience that keeps users engaged longer.
  • The introduction of this feature reflects a broader trend among social media platforms to enhance user agency, particularly in response to growing concerns about algorithmic transparency and content relevance. As users navigate challenges with features like the repost button, this move may also address user frustrations and improve overall satisfaction with the platform.
— via World Pulse Now AI Editorial System

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