The associative processing unit wants to displace Nvidia's GPU as the go-to AI powerhouse by putting compute in the memory itself

TechRadar•Wednesday, October 22, 2025 at 10:17:00 PM

The emergence of compute-in-memory chips, particularly GSI's Associative Processing Unit (APU), is set to revolutionize the AI hardware landscape by integrating computation directly within memory. This innovation could potentially challenge Nvidia's dominance in the GPU market, offering a more efficient solution for AI processing. However, there are still concerns regarding the scalability of this technology, which will be crucial for its widespread adoption. As AI continues to grow, advancements like the APU could play a significant role in shaping the future of computing.

— Curated by the World Pulse Now AI Editorial System

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