Weapons has some of the best viral marketing I’ve ever seen, but the new horror movie’s director admits he ‘was not a believer at the beginning’
TechRadarThursday, July 31, 2025 at 4:00:00 PM
The director of the upcoming horror film Weapons, Zach Cregger, initially doubted the movie's bold, unconventional marketing strategy—despite it now being hailed as some of the best viral promotion in recent memory. He admits he wasn’t sold on the approach at first, but the buzz suggests it’s paying off.
Editor’s Note: Viral marketing can make or break a movie’s hype, and even seasoned creators sometimes second-guess unconventional tactics. Cregger’s candidness about his early skepticism adds a relatable human layer to the story—proving that even doubters can be won over by clever, audience-grabbing campaigns. For horror fans, it’s also a sign that Weapons might be something special.
— Curated via WP Now’s
