Apple Picking Google Gemini to Power Siri Was About Buying Time

CNETWednesday, January 14, 2026 at 7:45:58 PM
NeutralTechnology
Apple Picking Google Gemini to Power Siri Was About Buying Time
  • Apple has announced its decision to integrate Google's Gemini technology to enhance its Siri AI, marking a significant shift in the company's approach to voice assistant capabilities. This collaboration is seen as a temporary solution while Apple develops its own AI model.
  • The integration of Gemini into Siri aims to improve performance and user experience, addressing long-standing criticisms regarding Siri's capabilities compared to competitors. This move reflects Apple's urgency to remain competitive in the rapidly evolving AI landscape.
  • The partnership highlights a broader trend in the tech industry where companies are increasingly collaborating on AI technologies to leverage each other's strengths, as seen with Google's recent upgrades to Gemini and its expansion into various platforms, indicating a competitive race among tech giants to dominate the AI market.
— via World Pulse Now AI Editorial System

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