Operation Bluebird Wants to Bring ‘Twitter’ Back to Life

WIREDThursday, December 11, 2025 at 1:00:00 PM
NeutralTechnology
Operation Bluebird Wants to Bring ‘Twitter’ Back to Life
  • Operation Bluebird has announced plans to revive the Twitter brand, which Elon Musk abandoned in 2023 when he rebranded the platform as X. This initiative aims to reclaim a well-known social media identity that has significant cultural and historical relevance.
  • The revival of Twitter could provide a fresh opportunity for Musk and his ventures, potentially attracting users who have nostalgic ties to the original platform. This move may also reflect a strategic pivot in Musk's approach to social media amidst ongoing challenges with X.
  • The attempt to resurrect Twitter comes at a time when Musk's X faces scrutiny over content moderation practices, highlighted by a recent €120 million fine from the EU. This juxtaposition raises questions about the future of social media governance and the balance between innovation and regulation in the tech industry.
— via World Pulse Now AI Editorial System

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