Apple is bringing even more ads to the App Store

EngadgetThursday, December 18, 2025 at 7:34:16 PM
NeutralTechnology
Apple is bringing even more ads to the App Store
  • Apple is set to increase the number of advertisements displayed in the App Store, a move that reflects its ongoing strategy to enhance revenue through advertising. This decision comes as the company continues to explore various monetization avenues within its ecosystem.
  • The expansion of ads in the App Store is significant for Apple as it aims to bolster its services revenue, which has become a crucial part of its overall business model. This shift may impact user experience and app discoverability, raising questions about the balance between monetization and user satisfaction.
  • This development occurs amid broader discussions about digital advertising practices and regulatory scrutiny, particularly concerning child safety and age verification measures in app stores. As Apple navigates these challenges, its advertising strategy may face increased scrutiny from lawmakers and consumers alike.
— via World Pulse Now AI Editorial System

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