Podcasters Look Beyond Audio and YouTube to TV

Bloomberg TechnologyThursday, October 30, 2025 at 8:30:05 PM
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Podcasters Look Beyond Audio and YouTube to TV
Podcasters are making a significant leap into the television space as traditional linear TV viewership declines. This shift is not just about expanding their audience; it's also about capitalizing on their growing popularity in the video realm. Companies from outside the audio industry are eager to license these programs, recognizing the potential for engaging content that resonates with viewers. This trend highlights the evolving landscape of media consumption and the opportunities for creators to diversify their platforms.
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