Rockstar co-founder thinks people are so excited for Grand Theft Auto 6 because the GTA games don't come out regularly and 'we did a really good job of constantly innovating within what the IP was'
PositiveTechnology

Rockstar co-founder Dan Houser has shared insights into the excitement surrounding Grand Theft Auto 6, attributing it to the studio's careful management of the franchise's evolution. He believes that the infrequent releases of GTA games, combined with their commitment to innovation, have kept fans eagerly anticipating the next installment. This matters because it highlights how strategic planning and creativity can build anticipation and loyalty in the gaming community.
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