Accenture Backs Alembic: Marketing Attribution Gets Real

Accenture invested in Alembic. The AI marketing platform connects marketing spend to revenue. Most companies can’t do this. Here’s the problem. Marketing leaders don’t know which channels work. They run campaigns. They spend money. They hope something sticks. Gartner found that two-thirds of marketing execs struggle to prove campaign impact to their boards. They’re guessing, …

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