Tesla just switched to a Netflix-style subscription model for Full Self-Driving – here's why
NeutralTechnology
- Tesla has transitioned its Full Self-Driving (FSD) technology to a subscription-only model effective February 14, aiming to enhance user accessibility and flexibility. This shift mirrors the subscription approach popularized by streaming services like Netflix.
- The move to a subscription model is significant for Tesla as it seeks to adapt its business strategy in a rapidly evolving automotive market, potentially increasing recurring revenue and customer engagement while addressing concerns over the affordability of advanced driving features.
- This development reflects broader trends in the automotive industry, where companies are increasingly exploring subscription services and autonomous technologies, amidst regulatory scrutiny and competition from other players in the self-driving space, highlighting the ongoing evolution of consumer expectations and regulatory challenges.
— via World Pulse Now AI Editorial System
