Netflix reportedly considers adding always-on channels

Netflix is reportedly considering the addition of always-on channels that would stream specific shows and movies, as indicated by The Wall Street Journal. This potential move aligns Netflix with platforms like Pluto TV and Tubi, which offer similar services but are ad-supported and free to users.

The introduction of always-on channels could enhance Netflix's content offerings and attract a broader audience, particularly those who prefer a more traditional television experience without the need for on-demand selection.

This development reflects a broader trend in the streaming industry, where platforms are increasingly adopting features reminiscent of traditional TV, such as scheduled programming and live content, as they compete for viewer attention in a crowded market.