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Exciting gaming updates include a list of top PS5 titles, a highly anticipated Final Fantasy Tactics remake, and a fresh Marvel fighting game by Ark Systems Works, showcasing a vibrant mix of nostalgia and new action.

NiCE launches new branding as it shifts from CCaaS to CX-focused AI platform

ZDNetTuesday, June 3, 2025 at 12:00:00 PM
NiCE, a company known for its contact-center-as-a-service (CCaaS) solutions, is rebranding itself to focus more on AI-driven customer experience (CX). The shift highlights the growing importance of AI-savvy employees in businesses—not just to boost efficiency but also to reduce risks like AI "hallallucinations" (errors or misleading outputs). Essentially, NiCE is betting big on AI as the future of customer interactions.
Editor’s Note: This isn’t just a logo change—it signals where the industry is heading. Companies are realizing that AI isn’t just a tool; it’s becoming the backbone of customer service. But as reliance on AI grows, so does the need for skilled teams who can keep it in check. If NiCE’s pivot pays off, it could set a new standard for how businesses blend human expertise with AI to keep customers happy.
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