This popular audio brand is launching $1,200 'sculptural' earbuds that could shake up the market

ZDNetWednesday, September 24, 2025 at 5:26:00 PM
PositiveTechnology
Bang & Olufsen is set to launch its new $1,200 'sculptural' earbuds, which promise to combine stunning design with exceptional audio quality. This move could significantly impact the premium audio market, attracting audiophiles and design enthusiasts alike. However, some concerns about the product's practicality and value remain, making it a topic of interest for consumers.
— Curated by the World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended Readings
Nothing Ear (3) review: stylish earbuds that talk back
PositiveTechnology
The new Nothing Ear (3) earbuds are making waves with their stylish design and impressive features. These earbuds not only look great but also offer a unique talking feature that enhances user interaction. This matters because they represent a fresh approach in the crowded earbuds market, appealing to consumers who value both aesthetics and functionality.
The Headphones Market Is Booming for 1 Key Reason
PositiveTechnology
The headphones market is experiencing significant growth, primarily driven by the increasing demand for wireless options among consumers. As more people seek the convenience and freedom that wireless technology offers, manufacturers are responding with innovative designs and features. This trend not only reflects changing consumer preferences but also highlights the importance of adapting to technological advancements in the audio industry.
Why these new $1,200 'sculptural' earbuds could shake up the audio market
PositiveTechnology
Bang & Olufsen has launched a new pair of premium earbuds priced at $1,200, combining striking design with exceptional audio quality. This innovative approach could potentially disrupt the audio market, attracting audiophiles and design enthusiasts alike. However, some concerns about their practicality remain, making it a topic worth discussing.
These gorgeous and weird ultra-modern wooden wireless speakers are serious competition for Bang & Olufsen in the style stakes
PositiveTechnology
Pent Audio has introduced a stunning line of ultra-modern wooden wireless speakers that are turning heads and challenging established brands like Bang & Olufsen. These luxury handmade speakers are designed to stand out rather than blend in, making them a stylish addition to any space. Their unique aesthetic and high-quality craftsmanship not only enhance the listening experience but also elevate home decor, appealing to audiophiles and design enthusiasts alike.
Bang & Olufsen's Beo Grace earbuds will cost you $1,500
NegativeTechnology
Bang & Olufsen has unveiled its latest luxury earbuds, the Beo Grace, priced at a staggering $1,500. While the brand is known for its high-quality audio products, this steep price tag raises eyebrows about accessibility and value for money. Consumers are left questioning whether the premium features justify such an investment, especially in a market flooded with more affordable options. This launch highlights the ongoing debate in the tech industry about luxury versus practicality.
‘A new era of wearable sound’: Bang & Olufsen launches super-elite new wireless earbuds at nearly 5x the price of AirPods Pro 3
PositiveTechnology
Bang & Olufsen has unveiled its latest innovation, the Beo Grace earbuds, which are touted as the best-sounding wireless earbuds ever created by the brand. Priced nearly five times higher than the popular AirPods Pro 3, these earbuds promise an unparalleled audio experience, marking a significant advancement in wearable sound technology. This launch not only highlights B&O's commitment to high-quality sound but also sets a new standard in the premium audio market.
Bang & Olufsen's new earbuds make AirPods Pro 3 look like plastic playthings – with a price to match
PositiveTechnology
Bang & Olufsen has launched its new Beo Grace earbuds, which are positioned as a premium alternative to Apple's AirPods Pro 3. While they come with a higher price tag, these earbuds reflect the luxury brand's commitment to quality and design, making them a noteworthy option for audiophiles seeking a sophisticated listening experience.
These GPT-5 earbuds have a useful recording feature that makes work calls much more productive
PositiveTechnology
The new Oso AI Earbuds are making waves with their innovative GPT-5-powered transcription and call recording features, which can significantly enhance productivity during work calls. While they may not be a substitute for your primary music headphones, their ability to accurately capture conversations makes them a valuable tool for professionals looking to streamline their communication. This advancement in technology not only aids in better note-taking but also ensures that important details are never missed, making these earbuds a noteworthy addition to any work setup.
Latest from Technology
I love this Apple Intelligence feature on iPhone 17 Pro - and you can use it on older models, too
PositiveTechnology
The new Apple Intelligence feature on the iPhone 17 Pro is impressing users with its reliability and time-saving capabilities. What's even better is that this feature isn't limited to the latest model; it can also be utilized on older iPhone versions. This accessibility means that more users can benefit from enhanced functionality, making everyday tasks easier and more efficient.
Building AI-ready finance teams, not just AI tools
PositiveTechnology
AI is transforming the finance sector by equipping tax teams with essential technology and skills, fostering a cultural shift that enhances efficiency and effectiveness. This development is significant as it not only streamlines processes but also prepares finance professionals for the future, ensuring they can leverage AI tools to their advantage.
A 'Sputnik Moment' | HSBC Quantum Computing Breakthrough
PositiveTechnology
HSBC has made a groundbreaking achievement by becoming the first to deploy quantum computing in financial markets, marking a significant advancement in technology that could reshape the industry. Philip Intallura, HSBC's group head of quantum technologies, likened this moment to the 'Sputnik moment' of the Cold War, suggesting it could ignite a competitive race among major financial firms to adopt this innovative technology. This development is crucial as it highlights the potential for quantum computing to revolutionize financial operations, making them faster and more efficient.
AI Startup Nscale Raises $1.1 Billion for Data Center Expansion
PositiveTechnology
Nscale, an AI data center developer, has successfully raised $1.1 billion to expand its operations just a week after partnering with tech giants Nvidia and OpenAI in the UK. This significant funding not only highlights the growing confidence in AI technologies but also positions Nscale to enhance its infrastructure, potentially leading to more innovative solutions in the data center space.
Smeg launches brand new manual coffee machine – and you won’t believe how fast it makes cold brew
PositiveTechnology
Smeg has just unveiled an exciting new manual coffee machine that promises to revolutionize your cold brew experience. Designed to meet the high standards of professional baristas, this machine not only delivers exceptional quality but also does so at impressive speed. This launch is significant as it caters to coffee enthusiasts looking for a barista-level brew at home, making it easier than ever to enjoy café-quality coffee without leaving your kitchen.
Is IoT infrastructure ready for extreme weather?
NeutralTechnology
The increasing frequency of extreme weather events like heatwaves, droughts, and flash flooding raises important questions about the readiness of IoT infrastructure. As these conditions become more common, it's crucial to assess how well our technological frameworks can withstand such challenges. Understanding this readiness is vital for ensuring the resilience of our systems and protecting communities from potential disruptions.