Murdochs, Burned on MySpace, Seek Return to Social With TikTok

Bloomberg TechnologyMonday, September 22, 2025 at 9:39:12 PM
PositiveTechnology
Murdochs, Burned on MySpace, Seek Return to Social With TikTok
The Murdoch media empire is eyeing a significant investment in TikTok, which boasts 170 million users in the US. This move could provide a powerful platform to promote a diverse array of TV programming, from the NFL to The Simpsons. It also represents a chance for the Murdochs to redeem themselves after their infamous MySpace acquisition two decades ago, making this potential partnership not just a business opportunity but a pivotal moment in their media strategy.
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