Apple Set to Become World’s Top Phone Maker, Overtaking Samsung

Bloomberg TechnologyTuesday, November 25, 2025 at 5:10:54 PM
PositiveTechnology
Apple Set to Become World’s Top Phone Maker, Overtaking Samsung
  • Apple Inc. is poised to reclaim its position as the world's largest smartphone manufacturer, surpassing Samsung for the first time in over a decade, driven by the successful launch of a new iPhone series and a surge in consumer upgrades, according to Counterpoint Research.
  • This development is significant for Apple as it not only marks a return to the top of the smartphone market but also reflects the effectiveness of its latest product offerings, particularly the iPhone 17 series, which has seen a notable increase in sales, especially in key markets like China.
  • The broader implications of this shift highlight the competitive landscape of the smartphone industry, where Apple’s recent sales surge contrasts with its decision to cut jobs within its sales organization, indicating a complex strategy of streamlining operations while capitalizing on market opportunities.
— via World Pulse Now AI Editorial System

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