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Advancements in robotics and tech dominate as humanoid robots shape manufacturing's future, a Chinese tablet outshines the iPad in value, and Mercedes redefines luxury with a high-tech electric van.

SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI

ZDNetMonday, June 16, 2025 at 7:01:16 AM
Adobe is stepping into the AI-driven search game with a new tool called LLM Optimizer, designed to help marketers improve their brand's visibility in chatbot responses. As more people turn to AI chatbots like ChatGPT for answers instead of traditional search engines, Adobe wants to give businesses a way to ensure they don’t get lost in the shuffle. Think of it as SEO, but for the chatbot era.
Editor’s Note: Remember when SEO was the magic key to getting your website seen on Google? Now, with AI chatbots becoming the new "search bar," brands are scrambling to stay relevant. Adobe’s move signals a shift in how companies will need to think about digital visibility—no longer just optimizing for algorithms, but for conversational AI too. If this catches on, we might see a whole new industry of "chatbot SEO" experts emerge.
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