TechnologyBloomberg TechnologyThu, Jun 25, 2026, 11:00 AMPositive

A Veteran Apple Designer Reimagines the Golf Cart

Julian Hoenig, a veteran designer from Apple, is introducing Amble, a new venture focused on creating innovative golf carts that aim to enhance the golfing experience beyond traditional uses. The design seeks to revolutionize how golfers navigate courses, integrating modern technology and aesthetics into the classic golf cart concept.

WPN Brief

  • What Happened

    Julian Hoenig, a veteran designer from Apple, is introducing Amble, a new venture focused on creating innovative golf carts that aim to enhance the golfing experience beyond traditional uses. The design seeks to revolutionize how golfers navigate courses, integrating modern technology and aesthetics into the classic golf cart concept.

  • Why It Matters

    This development signifies a potential shift in the golf industry, as it combines technology with leisure, possibly attracting a new demographic of users and setting a precedent for future advancements in golf-related equipment.

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