China Launches Probe Into Kuaishou for Live-Streaming E-Commerce

BloombergFriday, September 19, 2025 at 1:34:55 PM
NegativeTechnology
China Launches Probe Into Kuaishou for Live-Streaming E-Commerce
China's market regulator has launched an investigation into Kuaishou Technology's live-streaming services, which are used to promote e-commerce. This probe could pose challenges for Kuaishou, a popular video platform that has been successfully expanding its online sales. The outcome of this investigation is significant as it may impact the future of live-streaming e-commerce in China, a rapidly growing sector.
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