Unity launches new Audience Hub for privacy-first ad campaigns
VentureBeatWednesday, June 11, 2025 at 12:00:00 PM
Unity just rolled out a new tool called Audience Hub, designed to help advertisers target audiences without compromising user privacy. Think of it as a middle ground—businesses can still run effective ad campaigns, but with less reliance on invasive data tracking.
Editor’s Note: Privacy concerns have been shaking up the digital ad world for years, especially with tighter regulations and pushback from users. Unity’s move signals that the industry is adapting—showing it’s possible to keep ads relevant without overstepping on personal data. For marketers, this could mean smoother campaigns in a privacy-conscious future. For users, maybe fewer creepy "how did they know that?" moments.
— Curated via WP Now’s
