Palantir Wants to Be a Lifestyle Brand

WIREDMonday, September 22, 2025 at 10:00:00 AM
PositiveTechnology
Palantir Wants to Be a Lifestyle Brand
Palantir, the defense tech giant, is making a bold move to become a lifestyle brand by selling T-shirts and tote bags. This initiative aims to encourage fans to publicly endorse the company, blending tech with everyday fashion. It's an interesting strategy that could enhance brand loyalty and visibility in a competitive market.
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