A visit to Qualcomm HQ to benchmark Snapdragon X2 Elite teases what's in store for 2026

تم اختبار Snapdragon X2 Elite الجديد من كوالكوم مؤخرًا في مقر الشركة، مما يوفر رؤى حول قدراته وتأثيره المحتمل على أجهزة الكمبيوتر المحمولة التي تعمل بنظام ويندوز. تشير الاختبارات إلى تقدم كبير قد يعيد تشكيل مشهد أجهزة الكمبيوتر المحمولة بحلول عام 2026.

El nuevo Snapdragon X2 Elite de Qualcomm fue recientemente probado en la sede de la empresa, proporcionando información sobre sus capacidades y su impacto potencial en las laptops con Windows. Las pruebas sugieren avances significativos que podrían remodelar el panorama de las laptops para 2026.

Le nouveau Snapdragon X2 Elite de Qualcomm a été récemment testé au siège de l'entreprise, offrant des aperçus de ses capacités et de son impact potentiel sur les ordinateurs portables Windows. Les benchmarks suggèrent des avancées significatives qui pourraient remodeler le paysage des ordinateurs portables d'ici 2026.

Qualcomm's new Snapdragon X2 Elite was recently tested at the company's headquarters, providing insights into its capabilities and potential impact on Windows laptops. The benchmarks suggest significant advancements that could reshape the laptop landscape by 2026.

I tested Qualcomm’s new X2 Elite –here's why Windows laptops are about to change forever

A new artificial intelligence startup founded by the creators of <a href="https://opencv.org/">the world&#x27;s most widely used computer vision library</a> has emerged from stealth with technology that generates realistic human-centric videos up to five minutes long — a dramatic leap beyond the capabilities of rivals including OpenAI&#x27;s <a href="https://openai.com/sora/">Sora</a> and Google&#x27;s <a href="https://deepmind.google/models/veo/">Veo</a>.<a href="https://craftstory.com/">CraftStory</a>, which launched Tuesday with $2 million in funding, is introducing Model 2.0, a video generation system that addresses one of the most significant limitations plaguing the nascent AI video industry: duration. While OpenAI&#x27;s <a href="https://openai.com/index/sora-2/">Sora 2</a> tops out at 25 seconds and most competing models generate clips of 10 seconds or less, CraftStory&#x27;s system can produce continuous, coherent video performances that run as long as a typical YouTube tutorial or product demonstration.The breakthrough could unlock substantial commercial value for enterprises struggling to scale video production for training, marketing, and customer education — markets where brief AI-generated clips have proven inadequate despite their visual polish.&quot;If you really try to create a video with one of these video generation systems, you find that a lot of the times you want to implement a certain creative vision, and regardless of how detailed the instructions are, the systems basically ignore a part of your instructions,&quot; said Victor Erukhimov, CraftStory&#x27;s founder and CEO, in an exclusive interview with VentureBeat. &quot;We developed a system that can generate videos basically as long as you need them.&quot;<h3>How parallel processing solves the long-form video problem</h3>CraftStory&#x27;s advance rests on what the company describes as a parallelized diffusion architecture — a fundamentally different approach to how AI models generate video compared to the sequential methods employed by most competitors.Traditional video generation models work by running diffusion algorithms on increasingly large three-dimensional volumes where time represents the third axis. To generate a longer video, these models require proportionally larger networks, more training data, and significantly more computational resources.<a href="https://craftstory.com/">CraftStory</a> instead runs multiple smaller diffusion algorithms simultaneously across the entire duration of the video, with bidirectional constraints connecting them. &quot;The latter part of the video can influence the former part of the video too,&quot; Erukhimov explained. &quot;And this is pretty important, because if you do it one by one, then an artifact that appears in the first part propagates to the second one, and then it accumulates.&quot;Rather than generating eight seconds and then stitching on additional segments, CraftStory&#x27;s system processes all five minutes concurrently through interconnected diffusion processes.Crucially, CraftStory trained its model on proprietary footage rather than relying solely on internet-scraped videos. The company hired studios to shoot actors using high-frame-rate camera systems that capture crisp detail even in fast-moving elements like fingers — avoiding the motion blur inherent in standard 30-frames-per-second YouTube clips.&quot;What we showed is that you don&#x27;t need a lot of data and you don&#x27;t need a lot of training budget to create high quality videos,&quot; Erukhimov said. &quot;You just need high quality data.&quot;Model 2.0 currently operates as a video-to-video system: users upload a still image to animate and a &quot;driving video&quot; containing a person whose movements the AI will replicate. CraftStory provides preset driving videos shot with professional actors, who receive revenue shares when their motion data is used, or users can upload their own footage.The system generates 30-second clips at low resolution in approximately 15 minutes. An advanced lip-sync system synchronizes mouth movements to scripts or audio tracks, while gesture alignment algorithms ensure body language matches speech rhythm and emotional tone.<h3>Fighting a war chest battle with $2 million against billions</h3>CraftStory&#x27;s funding comes almost entirely from <a href="https://finance.yahoo.com/news/2-25-billion-exit-taught-130300997.html">Andrew Filev</a>, who sold his project management software company Wrike to Citrix for <a href="https://techcrunch.com/2021/01/19/citrix-is-acquiring-wrike-from-vista-for-2-25b/">$2.25 billion</a> in 2021 and now runs <a href="https://zencoder.ai/">Zencoder</a>, an AI coding company. The modest raise stands in stark contrast to the billions flowing into competing efforts — OpenAI has <a href="https://www.reuters.com/technology/artificial-intelligence/openai-closes-66-billion-funding-haul-valuation-157-billion-with-investment-2024-10-02/">raised over $6 billion</a> in its latest funding round alone.Erukhimov pushed back on the notion that massive capital is prerequisite for success. &quot;I don&#x27;t necessarily buy the thesis that compute is the path to success,&quot; he said. &quot;It definitely helps if you have compute. But if you raise a billion dollars on a PowerPoint, in the end, no one is happy, neither the founders nor the investors.&quot;Filev defended the David-versus-Goliath approach. &quot;When you invest in startups, you&#x27;re fundamentally betting on people,&quot; he said in an interview with VentureBeat. &quot;To paraphrase Margaret Mead: never underestimate what a small group of thoughtful, committed engineers and scientists can build.&quot;He argued that CraftStory benefits from a focused strategy. &quot;The big labs are in an arms race to build general-purpose video foundation models,&quot; Filev said. &quot;CraftStory is riding that wave and going very deep into a specific format: long-form, engaging, human-centric video.&quot;<h3>Why computer vision expertise matters in generative AI video</h3>Erukhimov&#x27;s credibility stems from his deep roots in computer vision rather than the transformer architectures that have dominated recent AI advances. He was an early contributor to <a href="https://opencv.org/">OpenCV</a> — the Open Source Computer Vision Library that has become the de facto standard for computer vision applications, with over <a href="https://github.com/opencv/opencv">84,000 stars on GitHub</a>.When Intel reduced its support for OpenCV in the mid-2000s, Erukhimov co-founded Itseez with the explicit goal of maintaining and advancing the library. The company expanded OpenCV significantly and pivoted toward automotive safety systems before Intel acquired it in 2016.Filev said this background is precisely what makes Erukhimov well-positioned for video generation. &quot;What people sometimes miss is that generative AI video isn&#x27;t just about the generative part. It&#x27;s about understanding motion, facial dynamics, temporal coherence, and how humans actually move,&quot; Filev said. &quot;Victor has spent his career mastering exactly those problems.&quot;<h3>Enterprise focus targets training videos and product demos</h3>While much of the public excitement around AI video generation has centered on creative tools for consumers, CraftStory is pursuing a decidedly enterprise-focused strategy.&quot;We are definitely thinking about B2B more than consumer,&quot; Erukhimov said. &quot;We&#x27;re thinking about companies, specifically software companies, being able to make cool training videos and product videos and launch videos.&quot;The logic is straightforward: corporate training, product tutorials, and customer education videos often run several minutes and require consistent quality throughout. A 10-second AI clip cannot effectively demonstrate how to use enterprise software or explain a complex product feature.&quot;If you need a longer-form video, then you should go with us,&quot; Erukhimov said. &quot;We can create up to five minutes, consistent video, high quality.&quot;Filev echoed this assessment. &quot;One huge gap in this market is the lack of models that can generate consistent videos over longer sequences — and that&#x27;s extremely important for real-world use,&quot; he said. &quot;If you&#x27;re creating a commercial for your company, a 10-second video, no matter how good it looks, just isn&#x27;t enough. You need 30 seconds, you need two minutes — you need more.&quot;The company anticipates cost savings for customers. Filev suggested that &quot;a small business owner could create content in minutes that previously would have cost $20,000 and taken two months to produce.&quot;CraftStory is also courting creative agencies that produce video content for corporate clients, with the value proposition centered on cost and speed: agencies can record an actor on camera and transform that footage into a finished AI video, rather than managing expensive multi-day shoots.The next major development on CraftStory&#x27;s roadmap is a text-to-video model that would allow users to generate long-form content directly from scripts. The team is also developing support for moving-camera scenarios, including the popular &quot;walk-and-talk&quot; format common in high-end advertising.<h3>Where CraftStory fits in a fragmented competitive landscape</h3>CraftStory enters a crowded and rapidly evolving market. OpenAI&#x27;s <a href="https://openai.com/index/sora-2/">Sora 2</a>, while not yet publicly available, has generated significant buzz. Google&#x27;s <a href="https://deepmind.google/models/veo/">Veo models</a> are advancing quickly. <a href="https://runwayml.com/">Runway</a>, <a href="https://pika.art/login">Pika</a>, and <a href="https://stability.ai/">Stability AI </a>all offer video generation tools with different capabilities.Erukhimov acknowledged the competitive pressure but emphasized that CraftStory serves a distinct niche focused on human-centric videos. He positioned rapid innovation and market capture as the company&#x27;s primary strategy rather than relying on technical moats.Filev sees the market fragmenting into distinct layers, with large tech companies serving as &quot;API providers of powerful, general-purpose generation models&quot; while specialized players like CraftStory focus on specific use cases. &quot;If the big players are building the engines, CraftStory is building the production studio and assembly line on top,&quot; he said.Model 2.0 is available now at app.craftstory.com/model-2.0, with the company offering early access to users and enterprises interested in testing the technology. Whether a lightly-funded startup can capture meaningful market share against deep-pocketed incumbents remains uncertain, but Erukhimov is characteristically confident about the opportunity ahead.&quot;AI-generated video will soon become the primary way companies communicate their stories,&quot; he said.

أطلقت CraftStory، وهي شركة ناشئة جديدة في مجال الذكاء الاصطناعي أسسها مبتكرو OpenCV، نظامًا لتوليد الفيديو قادرًا على إنتاج مقاطع فيديو واقعية تركز على الإنسان تصل مدتها إلى خمس دقائق. تتجاوز هذه التكنولوجيا بشكل كبير قدرات المنافسين مثل Sora من OpenAI وVeo من Google، الذين لديهم حدود زمنية أقصر. حصلت الشركة الناشئة على تمويل بقيمة مليوني دولار لدعم نهجها المبتكر في صناعة الفيديو بالذكاء الاصطناعي.

CraftStory, una nueva startup de IA fundada por los creadores de OpenCV, ha lanzado un sistema de generación de video capaz de producir videos realistas centrados en humanos de hasta cinco minutos de duración. Esta tecnología supera significativamente a competidores como Sora de OpenAI y Veo de Google, que tienen límites de duración más cortos. La startup ha asegurado 2 millones de dólares en financiamiento para apoyar su enfoque innovador en la industria de video de IA.

CraftStory, une nouvelle startup d'IA fondée par les créateurs d'OpenCV, a lancé un système de génération vidéo capable de produire des vidéos réalistes centrées sur l'humain d'une durée allant jusqu'à cinq minutes. Cette technologie surpasse considérablement les concurrents tels que Sora d'OpenAI et Veo de Google, qui ont des limites de durée plus courtes. La startup a sécurisé 2 millions de dollars de financement pour soutenir son approche innovante de l'industrie vidéo IA.

CraftStory, a new AI startup founded by the creators of OpenCV, has launched a video generation system capable of producing realistic human-centric videos up to five minutes long. This technology significantly outpaces competitors like OpenAI's Sora and Google's Veo, which have shorter duration limits. The startup has secured $2 million in funding to support its innovative approach to the AI video industry.

OpenCV founders launch AI video startup to take on OpenAI and Google

Every television deserves a row of speakers to call its own. These are our favorite soundbars.

في عام 2025، قمنا باختبار وتجميع قائمة بأفضل 15 شريط صوت، مع التركيز على علامات تجارية مثل سونوس وسوني وبوز. هذا مهم لأن شريط الصوت الجيد يمكن أن يعزز بشكل كبير تجربتك في مشاهدة التلفزيون، حيث يوفر صوتًا أغنى ويجعل الأفلام والبرامج أكثر غمرًا. سواء كنت مشاهدًا عاديًا أو متحمسًا للسينما المنزلية، فإن الاستثمار في شريط صوت جيد يمكن أن يحول إعداد الترفيه الخاص بك.

En 2025, hemos probado y compilado una lista de las 15 mejores barras de sonido, destacando marcas como Sonos, Sony y Bose. Esto es importante porque una barra de sonido de calidad puede mejorar significativamente tu experiencia de ver televisión, proporcionando un audio más rico y haciendo que las películas y programas sean más inmersivos. Ya seas un espectador ocasional o un entusiasta del cine en casa, invertir en una buena barra de sonido puede transformar tu configuración de entretenimiento.

En 2025, nous avons testé et compilé une liste des 15 meilleures barres de son, mettant en avant des marques de renom comme Sonos, Sony et Bose. Cela est important car une barre de son de qualité peut améliorer considérablement votre expérience de visionnage, offrant un son plus riche et rendant les films et les émissions plus immersifs. Que vous soyez un spectateur occasionnel ou un passionné de home cinéma, investir dans une bonne barre de son peut transformer votre installation de divertissement.

In 2025, we've tested and compiled a list of the 15 best soundbars, featuring top brands like Sonos, Sony, and Bose. This matters because a quality soundbar can significantly enhance your TV viewing experience, providing richer audio and making movies and shows more immersive. Whether you're a casual viewer or a home theater enthusiast, investing in a good soundbar can transform your entertainment setup.

The 15 Best Soundbars We’ve Tested in 2025: Sonos, Sony, Bose

The startup has raised $250 million and says annual revenue has reached $200 million.

تمتلك منصة الموسيقى الذكية Suno قيمة سوقية تبلغ 2.45 مليار دولار بعد جمع 250 مليون دولار من التمويل. وتبلغ إيرادات الشركة السنوية 200 مليون دولار، مما يشير إلى نمو قوي في صناعة الموسيقى الذكية التنافسية.

La plataforma de música AI Suno ha alcanzado una valoración de 2.45 mil millones de dólares tras recaudar 250 millones de dólares en financiación. La empresa informa de unos ingresos anuales de 200 millones de dólares, lo que indica un fuerte crecimiento en la competitiva industria de la música AI.

La plateforme de musique AI Suno a atteint une valorisation de 2,45 milliards de dollars après avoir levé 250 millions de dollars de financement. L'entreprise rapporte un chiffre d'affaires annuel de 200 millions de dollars, indiquant une forte croissance dans l'industrie musicale AI compétitive.

AI music platform Suno has achieved a valuation of $2.45 billion after raising $250 million in funding. The company reports an annual revenue of $200 million, indicating strong growth in the competitive AI music industry.

AI Music Platform Suno Valued at $2.45 Billion

While CIOs are OK with taking on AI responsibilities, they lack sufficient support, particularly when it comes to security.

يتم تكليف مديري المعلومات بشكل متزايد بمسؤوليات تتعلق بالذكاء الاصطناعي، لكن العديد منهم يعبرون عن عدم رضاهم بسبب نقص الدعم الكافي، خاصة فيما يتعلق بالأمان. يبرز هذا الشعور التحديات التي يواجهها قادة تكنولوجيا المعلومات في دمج الذكاء الاصطناعي داخل منظماتهم.

Los CIO están asumiendo cada vez más responsabilidades relacionadas con la IA, pero muchos expresan su descontento debido a la falta de apoyo adecuado, especialmente en lo que respecta a la seguridad. Este sentimiento resalta los desafíos que enfrentan los líderes de TI al integrar la IA en sus organizaciones.

Les DSI sont de plus en plus chargés de responsabilités liées à l'IA, mais beaucoup expriment leur mécontentement en raison d'un manque de soutien adéquat, notamment en matière de sécurité. Ce sentiment met en lumière les défis auxquels sont confrontés les dirigeants informatiques dans l'intégration de l'IA au sein de leurs organisations.

CIOs are increasingly tasked with AI responsibilities, but many express dissatisfaction due to a lack of adequate support, especially regarding security measures. This sentiment highlights the challenges faced by IT leaders in navigating the complexities of AI integration within their organizations.

CIOs are being lumped with AI responsibilities - and many of them aren't happy with that

The AI startup Firebird Inc. has received US government approval to export Nvidia Corp. chips to Armenia for a supercomputer project in the country, part of a global push to expand artificial intelligence infrastructure.

حصلت شركة Firebird Inc. الناشئة في مجال الذكاء الاصطناعي على موافقة الحكومة الأمريكية لتصدير شرائح Nvidia Corp. إلى أرمينيا، مما يسهل إنشاء مشروع حاسوب فائق في البلاد. تأتي هذه المبادرة كجزء من جهد عالمي أوسع لتعزيز بنية الذكاء الاصطناعي التحتية.

La startup de IA Firebird Inc. ha recibido la aprobación del gobierno de EE. UU. para exportar chips de Nvidia Corp. a Armenia, facilitando el establecimiento de un proyecto de supercomputadora en el país. Esta iniciativa forma parte de un esfuerzo global más amplio para mejorar la infraestructura de inteligencia artificial.

La startup d'IA Firebird Inc. a obtenu l'approbation du gouvernement américain pour exporter des puces de Nvidia Corp. en Arménie, facilitant ainsi l'établissement d'un projet de superordinateur dans le pays. Cette initiative s'inscrit dans un effort mondial plus large pour améliorer l'infrastructure de l'intelligence artificielle.

AI startup Firebird Inc. has obtained approval from the US government to export Nvidia Corp. chips to Armenia, facilitating the establishment of a supercomputer project in the country. This initiative is part of a broader global effort to enhance artificial intelligence infrastructure.

AI Startup Firebird Gets US Approval to Use Nvidia Chips in Armenian Data Center

<a href="https://writer.com/">Writer</a>, a San Francisco-based artificial intelligence startup, is launching a unified AI agent platform designed to let any employee automate complex business workflows without writing code — a capability the company says distinguishes it from consumer-oriented tools like <a href="https://copilot.microsoft.com/">Microsoft Copilot</a> and <a href="https://chatgpt.com/">ChatGPT</a>.The platform, called <a href="https://writer.com/agents/">Writer Agent</a>, combines chat-based assistance with autonomous task execution in a single interface. Starting Tuesday, enterprise customers can use natural language to instruct the AI to create presentations, analyze financial data, generate marketing campaigns, or coordinate across multiple business systems like Salesforce, Slack, and Google Workspace—then save those workflows as reusable &quot;Playbooks&quot; that run automatically on schedules.The announcement comes as enterprises struggle to move AI initiatives beyond pilot programs into production at scale. Writer CEO May Habib has been outspoken about this challenge, recently revealing that 42% of Fortune 500 executives surveyed by her company said AI is &quot;<a href="https://venturebeat.com/ai/ai-is-tearing-companies-apart-writer-ai-ceo-slams-fortune-500-leaders-for">tearing their company apart</a>&quot; due to coordination failures between departments.&quot;We&#x27;re delivering an agent interface that is both incredibly powerful and radically simple to transform individual productivity into organizational impact,&quot; Habib said in a statement. &quot;Writer Agent is the difference between a single sales rep asking a chatbot to write an outreach email and an enterprise ensuring that 1,000 reps are all sending on-brand, compliant, and contextually-aware messages to target accounts.&quot;<h2>How Writer is putting workflow automation in the hands of non-technical workers</h2>The platform&#x27;s core innovation centers on making workflow automation accessible to non-technical employees—what Writer executives call &quot;democratizing who gets to be a builder.&quot;In an exclusive interview with VentureBeat, Doris Jwo, Writer&#x27;s director of product management, demonstrated how the system works: A user types a request in plain English — for example, &quot;Create a two-page partnership proposal between [Company A] and [Company B], make it a branded deck, include impact metrics and partnership tiers.&quot;The AI agent then breaks down that request into discrete steps, conducts web research, generates graphics and charts on the fly, creates individual slides with sourced information, and assembles a complete presentation. The entire process, which might take an employee hours or days, can be completed in 10-12 minutes.&quot;The agent basically looks at the request, breaks it down, does research, understands what pieces it needs, creates a detailed plan at a step-by-step level,&quot; Jwo explained during a product demonstration. &quot;It might say, &#x27;I need to do web research,&#x27; or &#x27;This user needs information from Gong or Slack,&#x27; and it reaches out to those connectors, grabs the data, and executes the plan.&quot;Crucially, users can save these multi-step processes as Playbooks—reusable templates that colleagues can deploy with a single click. Routines allow those Playbooks to run automatically at scheduled intervals, essentially putting knowledge work &quot;on autopilot.&quot;<h2>Security and compliance controls: Writer&#x27;s answer to enterprise IT concerns</h2>Writer positions these enterprise-focused controls as a key differentiator from competitors. While <a href="https://microsoft.com/">Microsoft</a>, <a href="https://openai.com/">OpenAI</a>, and <a href="https://www.anthropic.com/">Anthropic</a> offer powerful AI capabilities, Writer&#x27;s executives argue those tools weren&#x27;t designed from the ground up for the security, compliance, and governance requirements of large regulated organizations.&quot;All of the products you mentioned are great products, but even Copilot is very much focused on personal productivity—summarizing email, for example, which is important, but that&#x27;s not the component we&#x27;re focusing on,&quot; said Matan-Paul Shetrit, Writer&#x27;s director of product management, in an exclusive interview with VentureBeat.Shetrit emphasized Writer&#x27;s &quot;trust, security, and interoperability&quot; approach. IT administrators can granularly control what the AI can access — for instance, preventing market research agents from mentioning competitors, or restricting which employees can use web search capabilities. All activity is logged with detailed audit trails showing exactly what data the agent touched and what actions it took.&quot;These fine-grained controls are what make products enterprise-ready,&quot; Shetrit said. &quot;We can deploy to tens of thousands or hundreds of thousands of employees while maintaining the security and guardrails you need for that scale.&quot;This architecture reflects <a href="https://writer.com/company/about/">Writer&#x27;s origin story</a>. Unlike OpenAI or Anthropic, which started as research labs and later added enterprise offerings, Writer has targeted Fortune 500 companies since its 2020 founding. &quot;We&#x27;re not a research lab that went to consumer and is dabbling in enterprise,&quot; Shetrit said. &quot;We are first and foremost targeting the Global 2000 and Fortune 500, and our research is in service of these customers&#x27; needs.&quot;<h2>Inside Writer&#x27;s strategy to connect AI agents across enterprise software systems</h2>A critical technical component is Writer&#x27;s approach to system integrations. The platform includes pre-built connectors to more than a dozen enterprise applications—<a href="https://workspace.google.com/lp/business/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=1710046-Workspace-DR-NA-US-en-Google-BKWS-EXA-na&amp;utm_content=c-Hybrid+%7C+BKWS+-+EXA+%7C+Txt-Google+Workspace-Core-346911454270&amp;utm_term=google%20workspace&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=20159848966&amp;gclid=CjwKCAiAz_DIBhBJEiwAVH2XwDbhidrT22spa5fU8uNyySir49xeTOAji42tQEy7zvzTZpUAL4TFgRoCLz8QAvD_BwE">Google Workspace</a>, <a href="https://www.microsoft.com/en-us/microsoft-365">Microsoft 365</a>, <a href="https://www.snowflake.com/en/">Snowflake</a>, <a href="https://asana.com/">Asana</a>, <a href="https://slack.com/">Slack</a>, <a href="https://www.gong.io/">Gong</a>, <a href="https://www.hubspot.com">HubSpot</a>, <a href="https://www.atlassian.com/">Atlassian</a>, <a href="https://www.databricks.com/">Databricks</a>, <a href="https://pitchbook.com/">PitchBook</a>, and <a href="https://www.factset.com/">FactSet</a>—allowing the AI to retrieve information and take actions across those systems.Writer built these connectors using the <a href="https://www.anthropic.com/news/model-context-protocol">Model Context Protocol (MCP)</a>, an emerging standard for AI system integrations, but added what Shetrit described as an &quot;enterprise-ready&quot; layer on top.&quot;We took a first-principle approach of: You have this MCP connector infrastructure—how do you build it in a way that&#x27;s enterprise-ready?&quot; Shetrit explained. &quot;What we have today in the industry is definitely not it.&quot;The system can write and execute code on the fly to handle unexpected scenarios. If a user uploads an unfamiliar file format, for instance, the agent will generate code to extract and process the text without requiring a human to intervene.Jwo demonstrated this capability with a daily workflow she runs: Every morning at 10 a.m., a Routine automatically summarizes her Google Calendar meetings, identifies external participants, finds their LinkedIn profiles, and sends the summary to her via Slack — all without her involvement.&quot;This was pretty simple, but you can imagine for a salesperson it might say, &#x27;At the end of the day, wrap up a summary of all the calls I had, send me action items, post it to the account-specific Slack channel, and tag these folks so they can accomplish those workflows,&#x27;&quot; Jwo said. &quot;That can run continuously each day, each week, or on demand.&quot;<h2>From mortgage lenders to CPG brands: Real-world AI agent use cases across industries</h2>The platform is attracting customers across multiple industries. <a href="https://www.newamericanfunding.com/">New American Funding</a>, a mortgage lender, uses Writer Agent to automate marketing workflows. Senior Content Marketing Manager Karen Rodriguez uploads Asana project tickets with creative briefs, and the AI executes tasks like updating email campaigns or transforming articles into social media carousels, video scripts, and captions.Other use cases span financial services teams creating investment dashboards with <a href="https://pitchbook.com/">PitchBook</a> and <a href="https://www.factset.com/">FactSet</a> data, consumer packaged goods companies brainstorming new product lines based on social media trends, and marketing teams generating partnership presentations with branded assets.Writer has added customers including <a href="https://www.tiktok.com/en/">TikTok</a>, <a href="https://www.cmcsa.com/">Comcast</a>, <a href="https://www.keurigdrpepper.com/">Keurig Dr Pepper</a>, <a href="https://www.caa.com/">CAA</a>, and <a href="https://www.aptitudehealth.com/">Aptitude Health</a>, joining an existing base that includes <a href="https://www.accenture.com/">Accenture</a>, <a href="https://www.qualcomm.com/">Qualcomm</a>, <a href="https://www.uber.com/">Uber</a>, <a href="https://investor.vanguard.com/corporate-portal">Vanguard</a>, and <a href="https://www.marriott.com/default.mi">Marriott</a>. The company now serves more than 300 enterprises and has secured over $50 million in signed contracts, with projections to double that to $100 million this year.The startup&#x27;s net retention rate — a measure of how much existing customers expand their usage — stands at 160%, meaning customers on average increase their spending by 60% after initial contracts. Twenty customers who started with $200,000-$300,000 contracts now spend about $1 million annually, according to company data.<h2>&#x27;Vibe working&#x27;: Writer&#x27;s vision for AI-powered productivity beyond coding</h2>Writer executives frame the platform as enabling what they call &quot;vibe working&quot; — a playful reference to the popular term &quot;vibe coding,&quot; which describes AI tools like Cursor that dramatically accelerate software development.&quot;We used to call it transformation when we took 12 steps and made them nine. That&#x27;s optimizing the world as it is,&quot; Habib said at Writer&#x27;s AI Leaders Forum earlier this month, according to <a href="https://www.forbes.com/sites/stevenwolfepereira/2025/11/08/what-writers-ai-leaders-forum-revealed-about-enterprise-ai/">Forbes</a>. &quot;We can now create a new world. That is the greenfield mindset.&quot;Shetrit echoed this framing: &quot;Vibe coding is the theme of 2025. Our view is that ‘vibe working’ is the theme of 2026. How do you bring the same productivity gains you&#x27;ve seen with coding agents into the workspace in a way that non-technical users can maximize them?&quot;The platform is powered by <a href="https://writer.com/engineering/long-context-palmyra-x5/">Palmyra X5</a>, Writer&#x27;s proprietary large language model featuring a one-million-token context window — among the largest commercially available. Writer trained the model for approximately $700,000, a fraction of the estimated $100 million OpenAI spent on GPT-4, by using synthetic data and techniques that halt training when returns diminish.The model can process one million tokens in about 22 seconds and costs 60 cents per million input tokens and $6 per million output tokens — significantly cheaper than comparable offerings, according to company specifications.<h2>Making AI Decisions Visible: Writer&#x27;s Approach to Trust and Transparency</h2>A distinctive aspect of Writer&#x27;s approach is transparency into the AI&#x27;s decision-making process. The interface displays the agent&#x27;s step-by-step reasoning, showing which data sources it accessed, what code it generated, and how it arrived at outputs.&quot;There&#x27;s a very clear exhibition of how the agent is thinking, what it&#x27;s doing, what it&#x27;s touching,&quot; Shetrit said. &quot;This is important for the end user to trust it, but also important for the IT person or security professional to see what&#x27;s going on.&quot;This &quot;supervision&quot; model goes beyond simple observability of API calls to encompass what Shetrit described as &quot;a superset of observability&quot; — giving organizations the ability to not just monitor but control AI behavior through policies and permissions.Session logs capture all agent activity when enabled by administrators, and users can submit feedback on every output to help improve system performance. The platform also emphasizes providing sources and citations for generated content, allowing users to verify information.&quot;With any sort of chat assistant, agentic or not, trust but verify is really important,&quot; Jwo said. &quot;That&#x27;s part of the pillars of us building this and making it enterprise-grade.&quot;<h2>What Writer Agent Costs—and Why It&#x27;s Included in the Base Platform</h2>Writer is including all the new capabilities—Playbooks, Routines, Connectors, and Personality customization—as part of its core platform without additional charges, according to Jwo.&quot;This is fully included as part of the Writer platform,&quot; she said. &quot;We&#x27;re not charging additional for using Writer Agent.&quot;The &quot;Personality&quot; feature allows individual users, teams, or entire organizations to customize the AI&#x27;s communication style, ensuring generated content matches brand voice and tone guidelines. This works alongside company-level controls that enforce terminology and style requirements.For highly structured, repetitive tasks, Writer also offers a library of more than 100 pre-built agents and an AI Studio for building custom multi-agent systems aligned with specific business use cases.<h2>The Race to Define Enterprise AI: Can Purpose-Built Platforms Beat Tech Giants?</h2>The launch crystallizes a fundamental tension in how enterprises will adopt AI at scale. While consumer-facing AI tools emphasize individual productivity gains, companies need systems that work reliably across thousands of employees, integrate with existing software infrastructure, maintain regulatory compliance, and deliver measurable business impact.Writer&#x27;s wager is that these requirements demand purpose-built enterprise platforms rather than consumer tools adapted for business use. The company&#x27;s <a href="https://techcrunch.com/2024/11/12/generative-ai-startup-writer-raises-200m-at-a-1-9b-valuation/">$1.9 billion valuation</a> — achieved in a November 2024 funding round that raised $200 million — suggests investors see merit in this thesis. Backers include <a href="https://www.premjiinvest.com/">Premji Invest</a>, <a href="https://radical.vc/">Radical Ventures</a>, <a href="https://www.iconiqcapital.com/growth">ICONIQ Growth</a>, <a href="https://salesforceventures.com/">Salesforce Ventures</a>, and <a href="https://www.adobe.com/ventures.html">Adobe Ventures</a>.Yet the competitive landscape remains formidable. Microsoft and Google command enormous distribution advantages through their existing enterprise software relationships. OpenAI and Anthropic possess research capabilities that have produced breakthrough models. Whether Writer can maintain its differentiation as these giants expand their enterprise offerings will test the startup&#x27;s core premise: that serving Fortune 500 companies from day one creates advantages that research labs turned enterprise vendors cannot easily replicate.&quot;We&#x27;re entering an era where if you can describe a better way to work, you can build it,&quot; Jwo said. &quot;The new Writer Agent democratizes who gets to be a builder, empowering the operational experts and creative problem-solvers in every department to become the architects of their own transformation. That&#x27;s how you unlock innovation that competitors can&#x27;t replicate.&quot;The promise is alluring — AI capabilities powerful enough to transform how work gets done, accessible enough for any employee to use, and controlled enough for enterprises to deploy safely at scale. Whether Writer can deliver on that promise at the speed and scale required will determine if its vision of &quot;vibe working&quot; becomes the 2026 theme Shetrit predicts, or just another ambitious attempt to solve enterprise AI&#x27;s execution problem.But one thing is certain: In a market where 85% of AI initiatives fail to escape pilot purgatory, Writer is betting that the winners won&#x27;t be the companies with the most powerful models—they&#x27;ll be the ones that make those models actually work inside the enterprise.

تقوم شركة Writer، وهي شركة ناشئة في مجال الذكاء الاصطناعي مقرها في سان فرانسيسكو، بإطلاق منصة موحدة لوكلاء الذكاء الاصطناعي تهدف إلى تمكين الموظفين من أتمتة سير العمل التجاري المعقد دون الحاجة إلى كتابة كود. تُسمى المنصة Writer Agent، وتجمع بين المساعدة القائمة على الدردشة وتنفيذ المهام بشكل مستقل. اعتبارًا من يوم الثلاثاء، يمكن للعملاء من الشركات استخدام اللغة الطبيعية لتوجيه الذكاء الاصطناعي لإنشاء العروض التقديمية وتحليل البيانات المالية، وحفظ هذه العمليات كـ 'Playbooks' قابلة لإعادة الاستخدام تعمل تلقائيًا.

Writer, una startup de inteligencia artificial con sede en San Francisco, está lanzando una plataforma unificada de agentes de IA que permite a los empleados automatizar flujos de trabajo comerciales complejos sin necesidad de programar. La plataforma, llamada Writer Agent, combina asistencia basada en chat con ejecución autónoma de tareas. A partir del martes, los clientes empresariales pueden usar lenguaje natural para instruir a la IA en tareas como crear presentaciones y analizar datos financieros, guardando estos flujos de trabajo como 'Playbooks' reutilizables que se ejecutan automáticam…

Writer, une startup d'IA basée à San Francisco, lance une plateforme d'agents IA unifiée permettant aux employés d'automatiser des flux de travail commerciaux complexes sans coder. La plateforme, nommée Writer Agent, intègre une assistance par chat avec une exécution autonome des tâches. À partir de mardi, les clients d'entreprise peuvent utiliser un langage naturel pour demander à l'IA de créer des présentations et d'analyser des données financières, en sauvegardant ces flux de travail sous forme de 'Playbooks' réutilisables qui s'exécutent automatiquement.

Writer, a San Francisco-based AI startup, is launching a unified AI agent platform that allows employees to automate complex business workflows without coding. The platform, named Writer Agent, integrates chat-based assistance with autonomous task execution. Starting Tuesday, enterprise customers can use natural language to instruct the AI for tasks such as creating presentations and analyzing financial data, saving these workflows as reusable 'Playbooks' that run automatically.

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