Equity threatens mass direct action over use of actors’ images in AI content

The performing arts union Equity is raising alarms over the unauthorized use of its members' images and voices in AI-generated content, threatening mass direct action. This comes as more members report copyright infringements and misuse of personal data, highlighting a growing concern in the industry about the ethical implications of AI technology. The situation underscores the need for clear regulations to protect artists' rights in an increasingly digital landscape.