Trump Trade War Is Helping Jumia Access Chinese Goods, CEO Says

Bloomberg Technology•Tuesday, September 23, 2025 at 8:10:44 AM

Jumia Technologies AG's CEO, Francis Dufay, recently highlighted how the ongoing global trade war is actually benefiting the company by enhancing its access to Chinese goods. This is significant because it positions Jumia to better serve its customers in Africa, potentially boosting its market presence and sales. As the largest e-commerce platform on the continent, Jumia's ability to source products more effectively could lead to increased competition and growth in the African online retail space.

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