Cable channel subscribers grew for the first time in 8 years last quarter
PositiveTechnology
- Cable channel subscribers experienced growth for the first time in eight years last quarter, according to a report by MoffettNathanson. This increase is attributed significantly to the popularity of sports programming and the influence of platforms like YouTube TV.
- The rise in subscribers is a positive indicator for the cable industry, suggesting a potential reversal of the long-standing trend of declining viewership. This growth could lead to increased revenue opportunities for cable channels and their associated content providers.
- As YouTube TV prepares to launch over ten new subscription bundles, including a sports-specific package, the competitive landscape of streaming services is evolving. This diversification aims to enhance user engagement and reflects a broader trend of platforms adapting to consumer preferences in content consumption.
— via World Pulse Now AI Editorial System
