Amazon, Perplexity, and the future of AI shopping assistants

Amazon is raising concerns that Perplexity's AI shopping assistant, Comet, is negatively impacting its customer experience. This situation highlights the competitive landscape of AI in e-commerce, as Amazon pushes its own AI solutions to retain its market dominance. The implications of this rivalry could reshape how consumers interact with online shopping platforms, making it a critical development in the future of retail.