The Bourbon Industry Is in Turmoil. Could Tech Provide the Shot It Needs?

WIREDFriday, October 17, 2025 at 10:00:00 AM
PositiveTechnology
The Bourbon Industry Is in Turmoil. Could Tech Provide the Shot It Needs?
The bourbon industry is facing significant challenges, but a new distillery in Kentucky is turning to technology for solutions. By integrating data and automation into their processes, they are setting a precedent that could revolutionize traditional whiskey production. This innovative approach not only contrasts with the old guard's low-tech methods but also offers a promising path forward for the industry, potentially enhancing efficiency and quality.
— Curated by the World Pulse Now AI Editorial System

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