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BYD Brings Price War to Japan in Bid to Win Over Customers

Bloomberg Technology•Sunday, September 28, 2025 at 10:00:00 PM
NegativeTechnology
BYD Brings Price War to Japan in Bid to Win Over Customers
BYD Co., the Chinese electric vehicle manufacturer, is facing challenges in gaining traction in the Japanese market more than two years after its entry. Despite its efforts, the company has not yet succeeded in winning over local drivers, highlighting the competitive landscape of the electric vehicle sector in Japan. This situation is significant as it reflects the difficulties foreign companies can encounter when trying to penetrate established automotive markets.
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