Adobe to Buy Marketing Platform Semrush in $1.9 Billion Deal

Bloomberg TechnologyWednesday, November 19, 2025 at 12:31:32 PM
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Adobe to Buy Marketing Platform Semrush in $1.9 Billion Deal
  • Adobe Inc. has agreed to acquire Semrush Holdings Inc. for $1.9 billion, marking a significant move in the technology sector and its first major acquisition since the failed Figma deal.
  • This acquisition is expected to enhance Adobe's marketing capabilities and strengthen its position in the competitive software market, signaling a renewed focus on growth through strategic investments.
— via World Pulse Now AI Editorial System

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