What are HQLs? (Defining The Highly Qualified Lead)

CienteThursday, October 30, 2025 at 4:18:44 PM
NeutralTechnology
The article discusses the concept of Highly Qualified Leads (HQLs) and critiques the oversimplification of lead qualification processes often represented by BANT. It highlights the importance of understanding the nuances of lead qualification in marketing, suggesting that a deeper approach is necessary for effective lead management. This matters because a better grasp of HQLs can significantly enhance marketing strategies and improve conversion rates.
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