AI video commercials are starting to spread, but people won't trust uncanny valley endorsements

AI-generated avatars are increasingly being used in commercials, but this trend raises concerns about consumer trust. As brands opt for these uncanny representations over real people, they risk alienating their audience. The emotional disconnect created by these avatars could lead to a backlash against marketing strategies that feel hollow and insincere. It's crucial for brands to consider the implications of this shift, as maintaining genuine connections with consumers is essential for long-term success.