Meta to Start Using Chatbot Conversations to Target Advertising
PositiveTechnology

Meta Platforms Inc. is set to enhance its advertising strategy by utilizing conversations from its AI chatbot. This move aims to provide users with more personalized content and ads on Facebook and Instagram, making the platforms more engaging and relevant. By leveraging AI interactions, Meta hopes to improve user experience and increase ad effectiveness, which could lead to better outcomes for both users and advertisers.
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