Behind the Deal That Took Disney From AI Skeptic to OpenAI Investor

WSJ TechFriday, December 12, 2025 at 2:07:00 AM
PositiveTechnology
Behind the Deal That Took Disney From AI Skeptic to OpenAI Investor
  • The Walt Disney Company has announced a significant partnership with OpenAI, involving a $1 billion investment and the licensing of iconic characters such as Mickey Mouse and Cinderella for use on OpenAI's Sora video-making platform. This collaboration allows users to generate AI videos featuring beloved characters from Disney's extensive portfolio, including Marvel and Star Wars franchises.
  • This investment marks a pivotal shift for Disney, which has previously expressed skepticism towards AI technologies. By embracing AI through this partnership, Disney aims to enhance user engagement and expand its digital content offerings, positioning itself at the forefront of innovation in the entertainment industry.
  • The deal reflects a broader trend in the media landscape, where traditional companies are increasingly integrating AI technologies to remain competitive. As generative AI continues to evolve, this collaboration may set a precedent for how intellectual property is utilized in digital spaces, raising questions about copyright and creative ownership in the age of AI.
— via World Pulse Now AI Editorial System

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