Instagram Hits 3 Billion Users With Focus on Video, Messaging

Bloomberg TechnologyWednesday, September 24, 2025 at 2:54:23 PM
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Instagram Hits 3 Billion Users With Focus on Video, Messaging
Instagram has officially hit 3 billion monthly users, solidifying its status as one of the most popular apps ever. This milestone is significant as it reflects the platform's successful focus on short-form video and private messaging, which are key drivers of user engagement and growth. As parent company Meta Platforms Inc. shifts its strategy to prioritize these features, it highlights the evolving landscape of social media and the importance of adapting to user preferences.
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