Coke Designed a Plastic Bottle to Sell Us All More Soda
PositiveTechnology

Coca-Cola has introduced a new plastic bottle design that not only enhances its iconic shape but also allows for more soda to be sold compared to traditional glass containers and cans. This innovation is significant as it reflects the company's commitment to adapting to modern consumer needs while potentially addressing sustainability concerns in packaging. The new design is featured in the upcoming book 'Consumed,' highlighting its impact on the beverage industry.
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