Spotify steps up its plan to be the new MTV — music videos are rolling out whether you want them or not

TechRadarTuesday, December 9, 2025 at 3:00:00 PM
NeutralTechnology
Spotify steps up its plan to be the new MTV — music videos are rolling out whether you want them or not
  • Spotify has officially launched music videos in the US and Canada after nearly two years of anticipation, marking a significant shift in its service offerings beyond audio streaming. This rollout aims to enhance user engagement by providing a more immersive music experience.
  • The introduction of music videos is a strategic move for Spotify as it seeks to position itself as a leading platform in the music industry, reminiscent of MTV's influence in the past. This feature could attract new users and retain existing ones by diversifying content and enhancing user experience.
  • This development reflects a broader trend in the music streaming industry where platforms are increasingly integrating video content to compete for user attention. As Spotify steps into this space, it raises questions about user preferences and the potential impact on its core audio streaming service.
— via World Pulse Now AI Editorial System

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