Amazon rebrands its Starlink competitor to Amazon Leo

Amazon's rebranding of its Starlink competitor to Amazon Leo highlights its strategic positioning in the satellite internet sector. This comes as Starlink, operated by SpaceX, continues to innovate with new pricing plans, such as a $40/month option for unlimited data, albeit with some limitations. Additionally, partnerships like Vodacom's collaboration with Starlink to enhance broadband access in Africa illustrate the competitive landscape of satellite internet services, where companies are vying for market share and technological advancements.