The most popular social media platform among US adults isn't Instagram or TikTok

EngadgetSunday, November 23, 2025 at 7:58:24 PM
NeutralTechnology
The most popular social media platform among US adults isn't Instagram or TikTok
  • Recent data reveals that the most popular social media platform among US adults is not Instagram or TikTok, highlighting a shift in user preferences and engagement patterns. This finding underscores the evolving landscape of social media usage in the United States.
  • This development is significant for social media companies as it indicates changing user dynamics and preferences, which could impact advertising strategies and content creation. Understanding these trends is crucial for platforms aiming to retain and grow their user base.
  • The announcement from TikTok regarding a new feature that allows users to reduce AI-generated content in their feeds reflects a broader trend in social media towards user control and personalization. As platforms compete for user attention, the ability to tailor content experiences may become a key differentiator in a crowded market.
— via World Pulse Now AI Editorial System

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