Apple TV+ is now just Apple TV
NeutralTechnology

Apple has rebranded its streaming service Apple TV+ to simply Apple TV, reflecting a shift in focus towards integrating its content offerings. This change aims to streamline user experience and make it easier for subscribers to access a variety of shows and movies. By consolidating its branding, Apple hopes to enhance its competitive edge in the crowded streaming market, making it more recognizable and user-friendly for viewers.
— Curated by the World Pulse Now AI Editorial System