Appointment Setting vs. Cold Calling: How Do You Reach Accounts That Matter Most?
CienteFriday, September 12, 2025 at 5:30:20 PM
NeutralTechnology
The article discusses the differences between appointment setting and cold calling, emphasizing the importance of understanding these methods in sales. It highlights that expecting an appointment for every call is unrealistic and provides insights into how these strategies have evolved since the 90s.
Editor’s Note: Understanding the distinction between appointment setting and cold calling is crucial for sales professionals. This knowledge can help them refine their approach, improve their success rates, and ultimately reach the accounts that matter most.
— Curated by the World Pulse Now AI Editorial System
