Meta offers EU users ad-light option in push to end investigation

Ars TechnicaMonday, December 8, 2025 at 2:57:11 PM
PositiveTechnology
Meta offers EU users ad-light option in push to end investigation
  • Meta has announced a new ad-light option for Facebook users in the European Union, a significant shift from its previous 'pay or consent' advertising model. This change follows discussions with the European Commission aimed at addressing regulatory concerns and ending ongoing investigations into its advertising practices.
  • The decision to modify its advertising policies is crucial for Meta as it seeks to comply with EU regulations and avoid further fines, which have previously reached €200 million. This move may enhance user trust and improve the company's relationship with European regulators.
  • This development reflects a broader trend of increasing regulatory scrutiny on major tech companies regarding user privacy and data sharing. As Meta adjusts its policies, it highlights the ongoing tension between user privacy rights and the business models of social media platforms, which rely heavily on targeted advertising.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Continue Readings
Meta’s New A.I. Superstars Are Chafing Against the Rest of the Company
NegativeTechnology
Meta's leading artificial intelligence team is experiencing internal friction with long-standing executives loyal to CEO Mark Zuckerberg, creating an us-versus-them mentality within the company. This tension arises amid significant changes in Meta's strategic direction, particularly regarding its AI initiatives and metaverse investments.
Australia Has Banned Social Media for Kids Under 16. How Does It Work?
NegativeTechnology
Australia has enacted a ban on social media access for individuals under the age of 16, effective December 10, 2025. This legislation targets major platforms such as Facebook, Instagram, and TikTok, marking one of the strictest measures globally to protect minors from online risks.
Meta is trying to make Facebook suck less by simplifying things a bit
NeutralTechnology
Meta is implementing changes to simplify Facebook, aiming to improve user experience by streamlining various features and functionalities. This initiative reflects the company's ongoing efforts to address user feedback and enhance engagement on the platform.
EU opens investigation into Google’s use of online content for AI models
NegativeTechnology
The European Commission has initiated an investigation into Google to determine if the company is violating EU competition laws by using online content from publishers and YouTube creators for its AI models, specifically the Gemini AI model. This inquiry aims to assess whether Google's practices disadvantage rival AI companies.
Meta promises to reduce data sharing for EU users by 2026 to avoid EU GDPR fines
NeutralTechnology
Meta has committed to reducing data sharing for users in the European Union by 2026, following a €200 million fine related to its advertising practices. This decision is part of a broader effort to comply with the EU's General Data Protection Regulation (GDPR) and to address regulatory scrutiny over its data handling policies.
Australia’s world-first social media ban begins as millions of children and teens lose access to accounts
NegativeTechnology
Australia has implemented a groundbreaking ban on social media access for users under the age of 16, affecting platforms such as TikTok, Facebook, Instagram, X, YouTube, Snapchat, Reddit, Kick, Twitch, and Threads. This legislation, which took effect on December 10, 2025, aims to protect minors from online risks by removing their accounts from these platforms.
Meta will let Facebook and Instagram users in the EU share less data
NeutralTechnology
Meta has announced that users of Facebook and Instagram in the European Union will have the option to share less data, a move aimed at complying with EU regulations and addressing privacy concerns. This decision follows a €200 million fine imposed on the company for its advertising practices, prompting a shift in its data-sharing policies.
Apple's UI executive poached by Meta, and three other executives leave in Apple AI exodus
NegativeTechnology
Apple's recent executive turnover includes the departure of its UI executive to Meta, alongside three other executives, highlighting a significant shift within the company. This trend reflects ongoing challenges in retaining top talent amid a competitive technology landscape.