JD.com Billionaire Unveils Turnaround Plan After Five-Year Slump
BloombergWednesday, June 18, 2025 at 4:48:51 AM
JD.com’s billionaire founder, Richard Liu, is rolling out an ambitious plan to breathe new life into the struggling e-commerce giant. After years of sluggish growth—partly due to China’s 2020 regulatory crackdown—Liu is betting big on overseas expansion and diving into fierce competition with rivals like Meituan in food delivery and travel. It’s his most aggressive move yet to turn things around.
Editor’s Note: JD.com was once a high-flying rival to Alibaba, but it’s been stuck in a rut. This isn’t just about one company’s comeback—it’s a sign of how China’s tech giants are scrambling to adapt after years of regulatory pressure and economic uncertainty. If Liu’s gamble pays off, it could shake up the e-commerce and on-demand service markets. If not, it might signal deeper challenges for China’s consumer tech sector.
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