Businesses are planning a major sustainability push in the next few years - but will it pay off?
NeutralTechnology

Businesses are gearing up for a significant sustainability initiative in the coming years, but there's a catch. With rising skepticism among consumers regarding greenwashing, companies face a tough challenge in proving their genuine commitment to eco-friendly practices. This situation is crucial as it highlights the need for transparency and accountability in corporate sustainability efforts, which could ultimately shape consumer trust and influence market dynamics.
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