Bro boost: women say their LinkedIn traffic increases if they pretend to be men

The Guardian TechnologySaturday, November 22, 2025 at 7:00:32 AM
NegativeTechnology
Bro boost: women say their LinkedIn traffic increases if they pretend to be men
  • A collective experiment revealed that women experienced a significant increase in their LinkedIn traffic when they altered their profiles to appear male and used stereotypical male-oriented language. This change led to greater engagement and visibility on the platform, despite LinkedIn's denial of any bias favoring male users.
  • This development raises concerns about gender bias in professional networking spaces, suggesting that women may feel pressured to conform to male norms to gain recognition and opportunities, highlighting systemic issues within platforms like LinkedIn.
— via World Pulse Now AI Editorial System

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