Alibaba Tries to Draw Brands on Amazon to Its Global Site

Bloomberg TechnologyMonday, September 22, 2025 at 9:16:58 AM
PositiveTechnology
Alibaba Tries to Draw Brands on Amazon to Its Global Site
Alibaba is making a strategic move to lure well-known brands from Amazon to its global platform, AliExpress. This effort highlights Alibaba's ambition to broaden its reach and compete more effectively in the e-commerce landscape, particularly in markets dominated by Amazon. By attracting established brands, Alibaba aims to enhance its offerings and appeal to a wider audience, which could significantly impact the competitive dynamics in online retail.
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