Watch out, Dolby: Apple and Google just announced a new custom version of HDR, and it could arrive on the iPhone 18 first

TechRadar•Wednesday, June 3, 2026 at 3:00:00 PM

NeutralTechnology

Watch out, Dolby: Apple and Google just announced a new custom version of HDR, and it could arrive on the iPhone 18 first

What Happened
Apple and Google have announced a new custom version of HDR called Eclipsa Video, which is set to ensure consistent HDR performance across various screens and devices. This technology is expected to debut with the upcoming iPhone 18.
Why It Matters
The introduction of Eclipsa Video signifies a strategic move by Apple and Google to enhance their competitive edge in the multimedia space, potentially challenging established players like Dolby and improving user experience across their devices.

— via World Pulse Now AI Editorial System

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